Nicole Cooke

Nicole is remembered as having started the rush of gold medals at the 2008 Beijing Olympics with her road race win, inspiring so many of the subsequent performances by Team GB. Being able to perform under intense pressure is something she has evidently conquered. As a 12 year old, whilst being interviewed by the BBC, she boldly predicted that she was going to win Olympic Gold. Nicole learned Italian from a CD before moving to Italy to race as a full time professional and the success she forged for herself led to her becoming the only cyclist, male or female, to have ever won the Olympic and World Champion road race titles in the same year.

Sebastien LeClerc

Senior Manager Partner Marketing at the International Olympic Committee 

Seb has been fortunate to witness the strong relationship that exists between sport and the business world. A former Head of Club competitions at UEFA Seb is uniquely placed to observe how business can be inspired by sport, and how procedures applied in sport can bring high performance to businessmen and women.

Steve Ovett OBE

A true sporting legend and half of the greatest rivallry in British sport. Steve maintains he just got on with what he loved doing - runnning fast - yet the press had other ideas and ruthlessly painted him as the 'bad boy' to the golden bollocked Seb Coe. Moscow 1980, we need not say more? One of few sportsmen who made the front pages for his exploits ON the track. Now broadcaster with the IAAF and a passionate supporter of cycling son Freddy.

Michaela Breeze

Double Commonwealth Games Gold medalist and double Olympian.

The experience of being bullied at school led to Michaela developing an inner determination and the strength of mind to be truthful and honest to herself. When a school PE supply teacher by chance suggested they would ‘try a bit of weightlifting’, little did she know it would be the perfect stage on which to express herself - becoming the first female weightlifter ever to represent Team GB at an Olympic Games.

Paul Tergat

Marathon man and former World Record holder, who first introduced Red Shoes to the Masaai in Kenya. Poverty is the reason for the development of a great many Kenyan athletes and Paul works with us on our international community projects.  

Eddie Butler

Poet, journalist, wine lover, broadcaster and former Welsh rugby international.


Geraint Richards

Award winning and highly successfull GB coach, now Head of Disability Player Performance at Tennis Foundation

Ioan Gruffudd

Incredible Welsh actor who welcomed us to his home in Beverly Hills where proudly hangs Y Ddraig Goch. 


Rob Munslow

A record breaking ocean rower who crossed the atlantic solo from Newfoundland to Britain. Also completed the route as a team of 4. More people have set foot on the moon than have rowed the North Atlantic.

Liz Johnson

Is a Newport girl, and double Paralympian Gold medalist, more recently star of the Rio Paralympics poolside BBC commentary team. Never lets negative people or vibes affect her space. Regularly the most positive and fun person whether she be in the Red Shoes office, on Masterchef or abseiling off Table Mountain in Capetown. 

Image description